Why List With Southern Athena

Quite Simply: We sell your home for more and in less time with ease. We combine knowledge of design, targeted marketing, and fierce negotiation skills to ensure your home sells for its highest and best value. From contract to close, we are committed to getting your home SOLD.

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Accurate Pricing Strategy

We analyze your home’s unique value “beyond the comps”. We look at the market, your property’s potential, and how your home compares in improvements and condition.

We then customize a pricing strategy based on your goals and needs – not pricing it too high so you scare buyers away and not too low so you leave money on the table.

Did you know that over 70% of Zestimate and Redfin Estimates of off-market properties in Tennessee have a 20% margin of error?

We base our listing recommendations on real live data, feet on ground experience, and hyper localized market insights. Curious to know all of the factors that can affect your property’s value? Download our full list today.

100% Client Advocacy

Our agents have a code and that is to fiercely advocate and provide value for our clients. When you commit to listing with us, we commit 100% to your success through Exclusive Representation. We will not let you fail and take our oath of service seriously.

Southern Athena Agents are also all members of our local, state and National Association of RealtorsĀ® and abide by a strict set of ethical standards. Read more about our standard of care in the RealtorĀ® Code of Ethics and Standards of Practice.

When you list with us, you can rest assured we uphold the highest Professional standards of care – our Real Estate values, communities and reputation depend on it.

We only succeed when we provide more value than we take in commissions.

– Elizabeth Gatlin

Designed to Sell

Selling is all about Presentation. Our agents have been trained in our Designed to Sell: Architecture + Real Estate program to know how to present your property in its best light. We will assess your home and make tailored recommendations that will increase its value.

In most cases, tidying up, simple fixes, maintenance, fresh paint, and cost effective updates will be well worth your investment. We also look at ROI ratios across our market and listen to your goals to determine the best staging plan for you and your property.

Our Preferred Vendors are also here to help you prepare for sale.

Digital + Print + Social Marketing

Our marketing plan will give you maximum exposure so we attract more buyers and more contracts. The more buyers and contracts you have, the higher your property will sell. In today’s fast paced world, we implement marketing over these 3 main platforms to maximize your listing’s exposure.

We market your listing from COMING SOON to SOLD with:

  • Professional Staging & Design
  • Professional Photography & Videography
  • Tours and even 3D Walkthroughs
  • Open Houses & Signage
  • Social Media and Press coverage

Your home will be listed on the MLS with accurate information and detail, incorporate key buyer tags for SEO, and show up on searches to reach buyers nationwide. We also embed ourselves into your local market to ensure your listing is prominent in social media, search engines, and top of mind with people in your local neighborhood.

Download your “Staging To Sell” Checklist

Trained Negotiators

When we list your home, we list with confidence. This means we are fully educated about the market, and fully vested in how to negotiate the best winning outcome for YOU. Negotiation is an integral part of any transaction and we ensure your interests are forefront in our communication during your transaction.

We are better able to negotiate for you by staying close to the competition, having great relationships and reputation among our colleagues, and through our continued commitment to excellence.

“Would you go to court without a lawyer? Anything you say can and will be used against you in negotiations.” – Liz Gatlin, Owner & Broker

Your Southern Athena agent will stay informed and proactive at every step of the transaction. This helps us exert a critical influence during negotiations on the profitability and market value of your property.

Contract to Close

Our contract to close services help ensure you have a smooth sale. We manage your transaction from start to finish. There are a lot of moving parts. Our job is to handle those parts so you don’t have to, and so that you close on time.

We use a client friendly showing service for ease of scheduling, SentriLock boxes so everyone who enters your home is tracked, and feedback forms to follow up with potential leads.

We also coordinate and communicate with all of the people in your transaction: from title attorneys, buyers, agents, inspectors, surveyors, cleaners and movers – you can rest assured we will handle all deadlines, paperwork, and timelines to get your home SOLD.